cultural bloopers

1. Cross Cultural Bloopers

3. American Motors tried to market its new car, the Matador, based on the image of courage and strength. However, in Puerto Rico the name means "killer" and was not popular on the hazardous roads in the country .

4. Pepsodent tried to sell its toothpaste in Southeast Asia by emphasizing that it "whitens your teeth." They found out that the local natives chew betel nuts to blacken their teeth which they find attractive .

5. The soft drink Fresca was being promoted by a saleswoman in Mexico. She was surprised that her sales pitch was greeted with laughter, and later embarrassed when she learned that fresca islang for "lesbian”

6. Kellogg had to rename its Bran Buds cereal in Sweden when it discovered that the name roughly translated to "burned farmer

7. When Pepsico advertised Pepsi in Taiwan with the ad "Come Alive With Pepsi" they had no idea that it would be translated into Chinese as "Pepsi brings your ancestors back from the dead."

8. In Italy, a campaign for Schweppes Tonic Water translated the name into "Schweppes Toilet Water."

9. In a Bangkok dry cleaner's: Drop your trousers here for best result s

10. In conclusion, poor cross cultural awareness has many consequences, some serious others comical. It is imperative that in the global economy cross cultural awareness is seen a necessary investment to avoid such blunders as we have seen in the powerpoint presentation .